I write books that serve and inspire creatives just like you.
The Designer’s Guide To Marketing And Pricing: How To Win Clients And What To Charge Them (HOW Books)
The design industry’s leading business and marketing book, now in its second printing. This nuts and bolts guide to running a creative services business teaches readers how to create a smart marketing plan--along with small actionable steps to take to reach their financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business.
Designing for the Greater Good: Best in Cause-Related Marketing and Nonprofit Design (Harper Collins)
Co-written with the very talented Jonathan Cleveland
This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.
Logolicious! A Tasty Collection Of The Best Logos From Around The World (Harper Collins)
A snapshot of today's most visually delicious logos, selected by some of the world's top designers.
From iconic symbols to dramatic wordmarks, Logolicious features more than 1,000 inspirational examples of modern logo work. More than a professional guidebook, it is a visually compelling look at the movers and shakers shaping today's design culture.
Design For Special Events (Rockport)
Modeled on the format and presentation of Business Graphics, this book features a vast collection of designs for special events from around the globe. Designing for special events such as fundraisers, trade shows, and conferences is becoming commonplace for many designers as the need to compete for attendance at these events increases.
Letterhead & Logo Design (Rockport)
The latest edition in the best-selling annual Letterhead and Logo Design series, now in paperback, features the most innovative and exciting work from well-known design leaders, new design firms, and cutting-edge artists. From logos to business cards to labels and envelopes, the creative techniques and full-color images portrayed in this book will inspire new design solutions for age-old challenges that beg for a fresh approach.
Projects are culled from international corporate giants; nonprofit organizations; and small, private institutions, all with a variety of budgets. Designers wrestling with their letterhead and logo projects because they are restricted by the colors they can use, the amount they can spend, the needs of the client, and the tight deadlines will find inspiration in this book.
Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer's attention and create a lasting impression.