Stop your cold calling

A client of mine took upon himself the task of cold calling prospects to help grow his creative business and add to new people to his marketing machine. He is dreading every call and finding it to be one of the most uninspiring marketing tasks he does.

Cold calling has always been something people dread doing but seem to believe that it’s a necessary action they need to take. The problem with cold calling is that it’s simply not an enjoyable process and when we don’t enjoy something it becomes difficult, we procrastinate and never really get any satisfying results.....

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